Privacy Policy

Ad Astra 1969 (Pty) Ltd  ·  Last updated: April 2025

This Privacy Policy explains how Ad Astra 1969 (Pty) Ltd ("we", "us", "our") collects, uses, stores and protects your personal information when you visit or make a purchase from this Site. We comply with the Protection of Personal Information Act 4 of 2013 (POPIA) and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Information We Collect

  • Full name and contact details (email address, phone number, delivery address)
  • Payment information (processed securely by PayFast — we never store card details)
  • Order history and transaction records
  • Device and browsing data via cookies (see Section 7)
  • Communications you send us by email or contact form

2. How We Use Your Information

  • Process and fulfil your orders, including insured delivery
  • Send order confirmations, shipping updates and receipts
  • Respond to your enquiries and provide customer support
  • Comply with our legal obligations under South African law
  • Send marketing communications where you have opted in

3. Legal Basis for Processing

We process your personal information on the following grounds: performance of a contract (fulfilment of your order), compliance with legal obligations, your consent (for marketing), and our legitimate business interests where these do not override your rights.

4. Sharing of Information

We do not sell your personal information. We share it only with trusted third parties necessary to fulfil your order:

  • Nivoda Ltd — our diamond supply partner, for order fulfilment and shipping
  • PayFast (PTY) Ltd — our payment processor
  • Courier and logistics providers — for insured delivery
  • Email service providers — for transactional communications

5. International Transfers

Your order data may be processed by Nivoda Ltd (United Kingdom) for fulfilment purposes. Such transfers are protected by standard contractual clauses in accordance with POPIA and GDPR requirements.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations (including tax requirements — typically 5 years), and resolve any disputes.

7. Cookies

We use essential cookies to operate the Site and optional analytics cookies. You can manage cookie preferences via the cookie banner when you first visit. Declining non-essential cookies will not affect your ability to shop.

8. Your Rights

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal retention requirements)
  • Object to or restrict processing in certain circumstances
  • Withdraw consent for marketing at any time
  • Lodge a complaint with the Information Regulator (South Africa): www.justice.gov.za/inforeg/

9. Security

We implement appropriate technical and organisational measures to protect your personal information. Payment data is encrypted using SSL and processed by PCI-DSS compliant processors.

10. Contact Us

Email: privacy@diamondsdirectwinelands.co.za
Address: Ad Astra 1969 (Pty) Ltd, Cape Winelands, Western Cape, South Africa